Synergistic Alliances
Synergistic Alliance is an agreement between business entities where they work together and share their core strengths with each other such that their total output becomes more than collective individual outputs. Herein, entities build up their weaknesses into strengths by synergistic efforts and thus become more powerful in the market.
THE CRITERIA OF A “Synergistic Alliance"
What is it that makes an group truly synergistic to a particular company? Is it possible for an alliance to be synergistic to only one of the participants in the group? Many alliances default to some form of revenue generation—which is certainly important but revenue alone may not be truly strategic to the objectives of the business. There are general criteria that differentiate synergistic alliances from partnerships. An synergistic alliance meeting any one of these criteria is strategic and is strengthen by synergistic efforts:
1. Beneficial the success of a core business goal or objective.
2. Beneficial to the development or maintenance of a core competency or other source of competitive advantage.
3. Creates or maintains synergistic choices for the firm.
4. Mitigates a significant risk to the business.
The essential issue when developing a synergistic alliance is to understand what the other members view as synergistic. If any member misunderstands the other’s expectation of the alliance, it is likely to fall apart. For example, if one member believes the other is only looking for revenue generation, when in reality their objective is to keep the synergistic group open and growing, the synergistic alliance is not likely to survive.
What is it that makes an group truly synergistic to a particular company? Is it possible for an alliance to be synergistic to only one of the participants in the group? Many alliances default to some form of revenue generation—which is certainly important but revenue alone may not be truly strategic to the objectives of the business. There are general criteria that differentiate synergistic alliances from partnerships. An synergistic alliance meeting any one of these criteria is strategic and is strengthen by synergistic efforts:
1. Beneficial the success of a core business goal or objective.
2. Beneficial to the development or maintenance of a core competency or other source of competitive advantage.
3. Creates or maintains synergistic choices for the firm.
4. Mitigates a significant risk to the business.
The essential issue when developing a synergistic alliance is to understand what the other members view as synergistic. If any member misunderstands the other’s expectation of the alliance, it is likely to fall apart. For example, if one member believes the other is only looking for revenue generation, when in reality their objective is to keep the synergistic group open and growing, the synergistic alliance is not likely to survive.
Synergistic alliances will increase sales, if you find the right group for your business
As part of our marketing services, we spend countless hours researching, seeking out, developing and linking quality synergistic alliances for your business. This is a great way to increase traffic, increase sales, and increase the # of links pointing to your website.
We focus on:
However, do not confuse this with link building. Our synergistic service focuses on alliances of "related" product synergies, cross promotional opportunities, and new ways to drive sales.
Contact us to find out how we can help you find a synergistic alliances that will help to drive sales.
As part of our marketing services, we spend countless hours researching, seeking out, developing and linking quality synergistic alliances for your business. This is a great way to increase traffic, increase sales, and increase the # of links pointing to your website.
We focus on:
- Finding relevant alliances that can promote your products
- Finding alliances that will generate sales for your business
- Finding alliances that will promote positive brand awareness
However, do not confuse this with link building. Our synergistic service focuses on alliances of "related" product synergies, cross promotional opportunities, and new ways to drive sales.
Contact us to find out how we can help you find a synergistic alliances that will help to drive sales.